StartUp Lab: Business Launch Course

A practical course focused on creating your personal business case.

Languages: Russian and English
Goal: To help participants develop and package their own project with a step-by-step launch plan
Duration: 8 weeks
Tuition Fee: €1200
Format: Online (Zoom), 1 session per week + mentoring support
Group Size: 3–6 participants
Extras: Templates, presentation materials, and expert guidance
Final Project: Business case presentation in a mini-pitch format

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Course Modules:

Module 1: Orientation & Niche Selection

• Entrepreneurial mindset: where business begins
• How to choose your niche: analysis of interests, skills, and markets
• Market demand: how to assess if your idea is needed
• Hypothesis testing and idea validation
  Practice: Defining your niche and formulating a business idea

Module 2: Target Audience & Product Value

• Who is your customer? Needs and behavior analysis
• Creating an ideal customer profile
• Value proposition: why people will buy
• Unique Selling Proposition (USP): how you stand out
  Practice: Customer profile + USP draft

Module 3: Product and Offer Packaging

• What are you actually offering? Product line and core services
• MVP: Minimum Viable Product creation
• Product description: structure, features, benefits
• Visual and conceptual packaging of your offer
  Practice: Product design and offer description

Module 4: Financial Model & Pricing

• Calculating costs and ensuring profitability
• Pricing strategies
• Minimum launch budget
• Financial planning for 3–6 months
  Practice: Budgeting and financial forecast

Module 5: Legal & Organizational Foundation

• Choosing your legal structure (sole proprietor / OÜ / freelance)
• Tax basics
• Working with clients: contracts, invoices, documentation
• Minimum legal paperwork
  Practice: Roadmap for legalizing your business

Module 6: Promotion & First Clients

• Client acquisition channels: online and offline
• How to market yourself on a low budget
• Social media, referrals, and communities
• Creating a sales profile / landing page / website
  Practice: Marketing strategy and first outreach actions

Module 7: AI Tools & Automation

• Using AI tools: ChatGPT, Midjourney, Canva AI, etc.
• Content generation: text, ideas, visuals
• Simplifying marketing and customer service
• Automating routine tasks
  Practice: Selecting and applying AI tools for your business

Module 8: LinkedIn for Promotion & Networking

• Optimizing your LinkedIn profile
• Personal branding and visibility
• Building a professional network: partners, clients, investors
• Content creation for LinkedIn
  Practice: LinkedIn profile update + content plan

Module 9: Sales & Communication

• From interest to purchase: guiding the client
• Sales scripts, funnels, handling objections
• Emotional intelligence and negotiations
• Repeat sales and customer referrals
  Practice: Sales script development + first mock consultation

Module 10: Personal Launch Plan & Scaling

• Roadmap for 1, 3, and 6 months
• How to test, adapt, and pivot your strategy
• Mini-pitch presentation of your project
• Scaling potential and growth roadmap
  Practice: Final business case presentation and feedback